12 Ads You Should Be Testing in Your Meta Account Right Now

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Welcome to the 77 new people that signed up in the last 7 days.

This week, I show you real ads that clients and others are running on Meta right now that are crushing! If you ever feel like you’re running out of ideas, this one is for you.

Here’s a breakdown:

• 🧱 Media Buying Structures to scale creative testing

  • Locking down your offer

  • How to structure your ad account

  • Creative Mix: What type of creatives should I be running?

  • Additional Creative Tips

• 🫵 1 FREE Ad Template Weekly

  • This weeks FREE Template is one of our winners last year

• 💾 FREE Weekly Ads Swipe Files

  • This weeks FREE swipe file is all about BFCM

• 👩‍🎨 Next Issue: Creatives You Need For Black Friday/ Cyber Monday

The number one complaint I hear, over and over, is this: “I don’t know what to run.” Fair enough. The ad game can feel like you’re staring down a black hole. But that’s no excuse to sit there twiddling your thumbs. So here it is: 12 types of ads you need to start testing immediately. And if you’ve already run some of these, here’s your cue to give them a twist and hit ‘em again.

1. Founder Videos

WHY IT WORKS 🎯
People buy from people. Founder videos are perfect for small brands because they feel real, personal, and authentic. When customers can see the human behind the brand, they’re more likely to connect and trust what you’re selling. The mission becomes more than just a transaction.

HOW TO DO IT ⚙️
Focus on the founder’s story. Keep it raw—overproducing takes away the human touch. Don’t be afraid to let the founder show some vulnerability or passion. People love it when ads feel personal and unscripted.

2. Reply to Story Ads

WHY IT WORKS 🎯
This ad type feels like a personal message to the customer. It mimics a text conversation, creating an intimate, relatable connection. Reply to Story ads build on existing engagement, often using screenshots from real customers, which increases authenticity.

HOW TO DO IT ⚙️
Use customer content—like screenshots of someone wearing or using your product. Keep it casual and direct, just like you’re replying to a message. The more organic and unfiltered the content feels, the better the engagement.

3. Behind-the-Scenes Warehouse Content

WHY IT WORKS 🎯
Behind-the-scenes content lets people peek behind the curtain, giving them a sense of authenticity. While not your highest-converting ad type, it builds long-term loyalty by letting customers feel like they’re part of your brand’s journey.

HOW TO DO IT ⚙️
Showcase the raw, unpolished parts of your production process. Keep these ads minimal (no more than 10% of your ad account), but let them reveal a human side to your brand that helps deepen customer relationships.

4. Google Search Style Statics

WHY IT WORKS 🎯
These ads mimic familiar Google search results, making them instantly recognizable and relatable. The simplicity of these ads taps into something every customer can understand at a glance, making them highly effective.

HOW TO DO IT ⚙️
Create a fake Google search that matches a common customer query related to your product, then pair it with a clean visual of your product or service underneath. Keep it simple, clean, and direct.

5. Post-it Notes

WHY IT WORKS 🎯
What started as a trend has stuck around because it works. Post-it Note ads are deliberately low-tech and “ugly,” which makes them stand out from overly polished ads. They feel human, relatable, and catch attention in their simplicity.

HOW TO DO IT ⚙️
Create simple Post-it Note-style graphics with clear, catchy messaging. The rougher and more homemade they look, the better. Don’t be afraid to get creative with the messaging—ugly ads perform well.

6. Review Stack Ads & PR Screenshots

WHY IT WORKS 🎯
Nothing builds credibility faster than social proof. Stacking customer reviews or featuring PR mentions in your ads lets your audience know that other people trust and love your product, which leads to higher conversions.

HOW TO DO IT ⚙️
Compile positive reviews, testimonials, or PR quotes into a simple, clean design. Don’t overcomplicate it—let the power of the reviews speak for themselves. Social proof is key here, so keep it front and center.

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7. Meme Style Ads

WHY IT WORKS 🎯
Meme ads grab attention because they’re fun, lighthearted, and break away from traditional, boring ads. They also feel like organic content rather than a corporate ad, which leads to higher engagement.

HOW TO DO IT ⚙️
Create meme-style ads that connect with your audience’s sense of humor. They don’t need to be tied to the latest meme trends, just make them fun and relatable. Memes feel like natural content in the feed, which is why they perform so well.

8. Notes Style Ads

WHY IT WORKS 🎯
This trend has staying power because it looks like something you’d write in your phone’s Notes app—a simple, relatable format that feels personal. People respond well to ads that mimic real-life tools they already use.

HOW TO DO IT ⚙️
Design your ad to look like a note someone typed up on their phone. Keep it clean and straightforward with minimal design. It’s meant to feel familiar and casual, not overproduced.

9. Believable Ads (Comments and Reviews)

WHY IT WORKS 🎯
Ads featuring real customer comments or reviews build trust instantly. Customers want validation from others who’ve used your product, so seeing real feedback from real people makes your product feel more reliable.

HOW TO DO IT ⚙️
Take screenshots of genuine comments, reviews, or testimonials and turn them into an ad. Keep it simple, using the authenticity of the feedback to create a believable and trustworthy ad.

10. Before & After Ads

WHY IT WORKS 🎯
Despite Meta’s policies, before-and-after ads continue to perform well because they offer visual proof of transformation. Customers love to see clear, tangible results, which is why these ads convert so effectively.

HOW TO DO IT ⚙️
Be mindful of Meta’s guidelines, but showcase subtle transformations in a way that feels safe. Don’t push too far, but make sure the before-and-after visuals highlight real, impactful results.

11. Text Message Ads

WHY IT WORKS 🎯
Text message ads mimic real conversations, making them feel authentic and personal. People are used to seeing these types of messages in their daily lives, so when they see it in an ad, it doesn’t feel like an ad—it feels like a conversation.

HOW TO DO IT ⚙️
Use a text message format to showcase customer experiences or conversations about your product. The more natural it looks, the better it performs. Bonus points if you turn the static into a short video with added transitions.

12. Podcast Hook Style Ads

WHY IT WORKS 🎯
Podcasts are huge right now, and podcast-style ads feel organic and authentic. Even if you don’t have a well-known podcaster, the setup alone creates a familiar and relatable format that catches people’s attention.

HOW TO DO IT ⚙️
Set up your ad to look like a podcast, with a simple mic setup and conversational tone. Use humor or a relatable angle to hook your audience, and don’t shy away from making the content feel like a genuine podcast clip.

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